Generali Open Kitzbuhel
Generali Open Kitzbuhel takes place Late Jul 2027, dates to be confirmed (2026 edition ran Jul 20 - 25) in Kitzbuhel, Austria. The dress code is Tyrolean summer casual; smart-casual with a light jacket for evenings. No strict code, though the town itself dresses up. Typical cost ranges from 500 to 2500 EUR per person.
One of the oldest clay tournaments in the world, an ATP 250 played at the Tennis Stadium Kitzbuhel in the middle of a Tyrolean ski resort. The 2026 edition was the 82nd. Alpine backdrop, a compact stadium and an apres-tennis scene in the medieval town centre give it the feel of a summer festival with tennis attached, drawing a stylish central European crowd.
- When
- Late Jul 2027, dates to be confirmed (2026 edition ran Jul 20 - 25)
- Where
- Kitzbuhel, Austria
- Dress code
- Tyrolean summer casual; smart-casual with a light jacket for evenings. No strict code, though the town itself dresses up.
- Cost
- Typical cost ranges from 500 to 2500 EUR per person.
- Weather
- 13 - 25C, sunny mornings with a real chance of afternoon thunderstorms
- When to book
- Day tickets and week passes via the official site, usually from spring. Book Kitzbuhel hotels 4 months out; summer is busy with hikers and cyclists.
- Getting there
- INN (Innsbruck), 1 hr 15 min to Kitzbuhel; SZG (Salzburg), 1 hr 30 min
- Where to stay
- A-ROSA Kitzbuhel, Hotel Kitzhof Mountain Design Resort, Hotel zur Tenne
- Official site
- https://generali-open.at
How to attend
Open to the public. Day tickets and week passes sell through the official site; grounds admission is cheap and centre-court seating is modestly priced by tour standards. Kitzbuhel is on the direct rail line from Innsbruck and Salzburg, and the stadium is a short walk from the station. Pair matches with the Hahnenkamm lifts and the town's cafe scene.
Insider tip
The tennis stadium sits inside the town, so you can walk from a mountain lift to a centre-court seat in fifteen minutes; combine morning hiking on the Hahnenkamm with afternoon matches.
Get inside Generali Open Kitzbuhel
Booking matters here: day tickets and week passes via the official site, usually from spring. Book Kitzbuhel hotels 4 months out; summer is busy with hikers and cyclists. Members track that window, what it really costs, and 573 more events across the season.
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