Seoul Fashion Week
Seoul Fashion Week takes place Early Sep 2026 (S/S 2027 season; dates TBC - recent editions run early Sep and early Feb) in Seoul, South Korea. The dress code is Fashion-forward statement dressing - the street-style scene outside DDP is a competitive catwalk of its own. Free to attend; budget up to 150 EUR per person for hospitality and extras.
The twice-yearly showcase of Korea's booming designer scene, centred on Zaha Hadid's Dongdaemun Design Plaza and riding the global K-culture wave. International editors, buyers and influencers fill the runways, while the street-style spectacle outside has become a global fashion-photography fixture in its own right.
- When
- Early Sep 2026 (S/S 2027 season; dates TBC - recent editions run early Sep and early Feb)
- Where
- Seoul, South Korea
- Dress code
- Fashion-forward statement dressing - the street-style scene outside DDP is a competitive catwalk of its own
- Cost
- Free to attend; budget up to 150 EUR per person for hospitality and extras.
- Weather
- 22 - 28C, late-summer warmth easing toward autumn
- When to book
- Watch seoulfashionweek.org for public ticket applications about a month out; no booking needed to join the street scene
- Getting there
- ICN (Incheon), ~1 hr to Dongdaemun Design Plaza
- Where to stay
- JW Marriott Dongdaemun Square Seoul, Four Seasons Hotel Seoul, L7 Myeongdong
- Official site
- https://www.seoulfashionweek.org
How to attend
Most runway seats are invitation-only for press and buyers, but Seoul Fashion Week releases limited public tickets or applications for selected shows via its official site each season. The street-style scene, trade-show pop-ups and citywide events are free. Note the calendar has shifted to early September and early February editions.
Runway seats go to press and buyers by invitation, and the official site is not serving a valid certificate, so there is no public ticket page to point at - any limited public seats are announced season by season.
Insider tip
Even without a show invitation, the plaza outside DDP during show hours is the event - Seoul's best-dressed arrive early and stay late for the photographers.
Get inside Seoul Fashion Week
Booking matters here: watch seoulfashionweek.org for public ticket applications about a month out; no booking needed to join the street scene. Members track that window, what it really costs, and 573 more events across the season.
Free while in beta. One email when your invitation is ready, nothing else.