Sao Paulo Fashion Week
Sao Paulo Fashion Week takes place Late Oct - Nov 2026 expected (two seasons yearly; dates announced per edition) in Sao Paulo, Brazil. The dress code is Fashion-forward and expressive; public activations are come-as-you-are. Free to attend; budget up to 200 EUR per person for hospitality and extras.
The largest fashion event in Latin America and the launchpad for Brazilian design, known for setting Southern Hemisphere trends and for pioneering runway diversity. Two seasonal editions a year draw international press and buyers to São Paulo, with a public fringe of activations, exhibitions and livestreams around the invite-only runways.
- When
- Late Oct - Nov 2026 expected (two seasons yearly; dates announced per edition)
- Where
- Sao Paulo, Brazil
- Dress code
- Fashion-forward and expressive; public activations are come-as-you-are
- Cost
- Free to attend; budget up to 200 EUR per person for hospitality and extras.
- Weather
- 22 - 27C warm and humid, frequent afternoon rain
- When to book
- Follow official channels for the season schedule; São Paulo hotels are easy except during major event overlaps
- Getting there
- GRU (São Paulo Guarulhos), ~45 - 90 min to venues depending on traffic
- Where to stay
- Rosewood São Paulo, Hotel Fasano São Paulo, Hotel Unique
- Official site
- https://ffw.uol.com.br/
How to attend
Main runway shows are industry, press and invitation-only, but SPFW streams key shows free online and stages open public activations each season. Follow the official channels for the edition's schedule and venue - recent editions have moved around the city - and register for any public-access events early.
Runway shows are for buyers, press and invited guests; the public watches the free livestream rather than buying a ticket.
Insider tip
Key shows stream free on SPFW's official channels, and the open public activations around the venues are where the street-style photographers actually work.
Get inside Sao Paulo Fashion Week
Booking matters here: follow official channels for the season schedule; São Paulo hotels are easy except during major event overlaps. Members track that window, what it really costs, and 573 more events across the season.
Free while in beta. One email when your invitation is ready, nothing else.