Kitzbüheler Alpenrallye
Kitzbüheler Alpenrallye takes place Mid Jun 2027 (dates typically announced the previous autumn) in Kitzbühel, Austria. The dress code is Elegant vintage-motoring chic for entrants; smart casual for spectators, with a layer for changeable June mountain weather. Typical cost ranges from 600 to 2500 EUR per person.

One of the Alps' most exclusive classic touring rallies, running roughly 600km over Tyrolean, Salzburg and Bavarian passes from a base in Kitzbuhel. The entry list is heavy with pre-war and post-war rarities from Bentley, Bugatti, Ferrari, Porsche and Mercedes, split across Sport, Classic Trophy and Exotic categories. It closes with a Concours d'Elegance staged in the town centre.
- When
- Mid Jun 2027 (dates typically announced the previous autumn)
- Where
- Kitzbühel, Austria
- Dress code
- Elegant vintage-motoring chic for entrants; smart casual for spectators, with a layer for changeable June mountain weather
- Cost
- Typical cost ranges from 600 to 2500 EUR per person.
- Weather
- 10 - 22C, generally pleasant alpine June with a chance of rain and cool air on the higher passes
- When to book
- Kitzbuhel accommodation for rally weekend books around six months out; entry applications open the previous autumn
- Getting there
- INN (Innsbruck), 1 hr 15 min to Kitzbuhel; SZG (Salzburg) is 1 hr 20 min
- Where to stay
- Tennerhof Gourmet & Spa de Charme Hotel, Kitzbuhel, Hotel Kitzhof Mountain Design Resort, Kitzbuhel, Hotel Schweizerhof, Kitzbuhel
- Official site
- https://www.alpenrallye.at
How to attend
Taking part is by application with an eligible classic car through alpenrallye.at, and the field is selected. The public can watch for free as the rally departs and returns through Kitzbuhel, and the Saturday-afternoon Concours d'Elegance in the town centre is open to all spectators at no cost. Book Kitzbuhel accommodation early for rally weekend.
Watching the start, the return and the town-centre Concours d'Elegance costs nothing and needs no ticket - only entrants with an eligible classic car apply, and 2027 entries have not opened.
Insider tip
The Saturday afternoon Concours d'Elegance in the Kitzbuhel town centre is free, and the entire field is parked within a few streets - far more rewarding than trying to chase the rally over the passes by car.
Get inside Kitzbüheler Alpenrallye
Booking matters here: kitzbuhel accommodation for rally weekend books around six months out; entry applications open the previous autumn. Members track that window, what it really costs, and 573 more events across the season.
Free while in beta. One email when your invitation is ready, nothing else.