Rolex 24 At Daytona
Rolex 24 At Daytona takes place Late Jan 2027 (race weekend Jan 28 - 31, with the 24 hours running Jan 30 - 31; confirm on imsa.com) in Daytona Beach, United States. The dress code is Casual race-fan gear with warm layers for surprisingly cold Florida nights; comfortable and practical if you are camping in the infield. Typical cost ranges from 250 to 1200 EUR per person.
North America's premier endurance race, opening the IMSA WeatherTech SportsCar Championship with 24 hours of hybrid prototypes and GT cars around the Daytona banking and infield. Factory teams draft in drivers from Formula 1, Le Mans and IndyCar for the weekend. What makes it unusual is the access - the paddock and infield are open to ordinary ticket holders throughout.
- When
- Late Jan 2027 (race weekend Jan 28 - 31, with the 24 hours running Jan 30 - 31; confirm on imsa.com)
- Where
- Daytona Beach, United States
- Dress code
- Casual race-fan gear with warm layers for surprisingly cold Florida nights; comfortable and practical if you are camping in the infield
- Cost
- Typical cost ranges from 250 to 1200 EUR per person.
- Weather
- 8 - 22C, mild days and genuinely chilly nights
- When to book
- Tickets go on sale in summer; book Daytona Beach lodging by autumn or take an infield camping spot, which is the cheaper and more atmospheric option
- Getting there
- DAB (Daytona Beach), 10 min to the Speedway; MCO (Orlando) is 1 hr 10 min
- Where to stay
- The Shores Resort & Spa, Daytona Beach Shores, Hard Rock Hotel Daytona Beach, The Streamline Hotel, Daytona Beach
- Official site
- https://www.imsa.com/
How to attend
Tickets are sold through Daytona International Speedway and imsa.com, with general admission unusually affordable and including infield and paddock access; camping and grandstand upgrades are extra. It is fully open to the public and children's tickets are often free or heavily discounted. Book by autumn for the best camping positions inside the infield.
Tickets are sold by Daytona International Speedway rather than by IMSA, and neither site would open to confirm a working booking page - go to daytonainternationalspeedway.com and pick the Rolex 24 date.
Insider tip
General admission includes the paddock and the infield, which almost no other major race allows - walk the garages at 3am while crews are changing brake discs and the grandstands are empty.
Get inside Rolex 24 At Daytona
Booking matters here: tickets go on sale in summer; book Daytona Beach lodging by autumn or take an infield camping spot, which is the cheaper and more atmospheric option. Members track that window, what it really costs, and 573 more events across the season.
Free while in beta. One email when your invitation is ready, nothing else.